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Truvia and PureVia – A Window to the Past or the Future?

6. February 2009

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Truvia and PureVia – A Window to the Past or the Future?

In the coming weeks, we will be examining two new sweeteners called Truvia and PureVia that are being released into the American food supply in the first half of 2009. They are derivative of a naturally sweet plant called Stevia, which has been used around the world for quite some time now to sweeten drinks and native dishes. But before we dig deeply into the science around the new Stevia-based sweeteners, we think it would instructive to learn the history of synthetic sweeteners in America - as the past is usually the best predictor of the future.

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