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	<title>Nutrition Wonderland&#8217;s 2009 Tour of America &#8211; nutritionwonderland</title>
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		<title>Food System 2.0: Can New Approaches Make Local Food Happen?</title>
		<link>https://nutritionwonderland.com/food-system-2-0-can-new-approaches-make-local-food-happen/</link>
		
		<dc:creator><![CDATA[nutrition]]></dc:creator>
		<pubDate>Fri, 09 Oct 2009 10:19:34 +0000</pubDate>
				<category><![CDATA[Agriculture]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Health & Disease]]></category>
		<category><![CDATA[Nutrition Wonderland's 2009 Tour of America]]></category>
		<category><![CDATA[Policy]]></category>
		<guid isPermaLink="false">https://nutritionwonderland.com/?p=141</guid>

					<description><![CDATA[What is the price of food? $3.99 for a gallon of milk? $0.99 for an energy bar? Complex market and policy forces make those prices. Its a process that starts far from the point of sale. Centralizing our food into fast food chains and supermarkets causes the farms that feed the system to scale up [&#8230;]]]></description>
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<p>What is the price of food? $3.99 for a gallon of milk? $0.99 for an energy bar? Complex market and policy forces make those prices. Its a process that starts far from the point of sale.</p>
<p>Centralizing our food into fast food chains and supermarkets causes the farms that feed the system to scale up into mega-sized operations. The idyllic, diverse farms of American lore were long ago converted into monocrop fields of staple grains, hog farms with hundreds of thousands of head and distribution centers bigger than football fields.</p>
<div id="attachment_1127" class="wp-caption alignright">
<p><img fetchpriority="high" decoding="async" class="alignnone wp-image-1718 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/10/supermarket_fazen-300x213-1.webp" alt="" width="300" height="213" /></p>
<p class="wp-caption-text">A moment at the supermarket&#8230; thanks to flickr user Fazen</p>
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<p>In economic terms, food has simply migrated to areas with the a comparative advantage in production. <strong>California, for example, now grows over 50% of all the vegetables in the entire country</strong> – simply because they have a 12 month growing season. But how do you make food scale back to something more reasonable, a new system in which communities connect with the food being grown there? Is it even possible, nay desirable?</p>
<p>We saw a couple examples of new approaches to these questions in the San Francisco area during our <a href="https://nutritionwonderland.com/nutrition-wonderlands-2009-tour-of-america/">Tour of America</a> recently. One deals with technology while the other with community. <strong>Both are necessary components in what should become Food System 2.0.</strong></p>
<h2>From Ideals to Reality</h2>
<p>On a sunny afternoon in San Francisco, we sat down with Melanie Cheng, founder of <a href="https://farmsreach.com/welcome/">Farmsreach.com</a>. FarmsReach does what it says: it puts farms directly within reach of their marketplace. But don’t think of the service as a digital farmers market, as we made the mistake of doing. <strong>The genius of the system comes in their measured approach to tackling the economics of local food.</strong></p>
<p>Cheng started out as a technical writer, working with Silicon Valley giant Cisco. This technical background came in handy as she began to turn her attention to food. The environmental impact of agriculture was her first focus, which culminated in the non-profit OMorganics.</p>
<p>She quickly realized the main obstacle in the sustainable agriculture world was a lack of information and marketplace – causing a shift from environmental issues into more broadly seeing food access as a uniting factor. This revelation began to shift Om Organics from information to technology, out of the non-profit sphere into what we know today as FarmsReach.com.</p>
<p><strong>Their first prototype was to connect restaurant chefs with farmers through farm co-ops and aggregators – a focus that proved too time consuming to be profitable.</strong> The core need to connect farms with commercial buyers still remained however, so with their first public release FarmsReach.com, the focus was helping farms sell directly to buyers. Cheng used an interesting approach to get these small farms to scale up to restaurant sizes: combine them.</p>
<div id="attachment_1129" class="wp-caption aligncenter">
<p><img decoding="async" class="alignnone wp-image-1720 size-medium" src="https://nutritionwonderland.com/wp-content/uploads/2009/10/farms_reach_ui-300x196.webp" alt="" width="300" height="196" srcset="https://nutritionwonderland.com/wp-content/uploads/2009/10/farms_reach_ui-300x196.webp 300w, https://nutritionwonderland.com/wp-content/uploads/2009/10/farms_reach_ui-768x502.webp 768w, https://nutritionwonderland.com/wp-content/uploads/2009/10/farms_reach_ui-470x307.webp 470w, https://nutritionwonderland.com/wp-content/uploads/2009/10/farms_reach_ui.webp 976w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p class="wp-caption-text">What Farms Reach Looks Like</p>
</div>
<p>It was with larger restaurant accounts that could do multiple orders at once that Farmsreach.com was born. <strong>The service aggregates sellers – in this case farmers – so restauranteurs and institutional food buyers have an easier way to interface directly with sustainable and local growers.</strong></p>
<p>Cheng’s team has tested the current platform in seven different regions, trying to slowly build out new features the community requests, like ratings for participants and inventory management for restaurants. The platform is young having only formally launched earlier this year, but it was our impression that the combination of a great idea, a strong team and patient investors will eventually make FarmsReach a big commercial component of a burgeoning new food system.</p>
<h2>The Smaller Side of Food</h2>
<p>But what if you aren’t a large restaurant? How do you get access to better food? Sara Weihmann, co-founder and director of <a href="https://www.afternic.com/forsale/alledibles.com?utm_source=TDFS&amp;utm_medium=sn_affiliate_click&amp;utm_campaign=TDFS_GoDaddy_DLS&amp;traffic_type=TDFS&amp;traffic_id=GoDaddy_DLS">All Edibles</a> sees edible landscaping as filling that important gap in the current food system. After completing a Green MBA in 2006, Weihmann looked at various environmental and social justice issues like green building and biodiesel production before the food world came calling.</p>
<p>Weihmann and her co-workers at All Edibles add edible plants to existing homes in the form of pleasant looking landscaping mostly in the ‘East Bay’ area of the San Francisco region, Berkeley and Oakland. They help homeowners connect with their food by teaching seasonal eating, planting in cycles to ensure constant food production and generally educating their customers on how to grow food.</p>
<div id="attachment_1128" class="wp-caption aligncenter">
<p><img decoding="async" class="alignnone wp-image-1721 size-medium" src="https://nutritionwonderland.com/wp-content/uploads/2009/10/all_edibles_installation-300x199.webp" alt="" width="300" height="199" srcset="https://nutritionwonderland.com/wp-content/uploads/2009/10/all_edibles_installation-300x199.webp 300w, https://nutritionwonderland.com/wp-content/uploads/2009/10/all_edibles_installation-768x510.webp 768w, https://nutritionwonderland.com/wp-content/uploads/2009/10/all_edibles_installation-470x312.webp 470w, https://nutritionwonderland.com/wp-content/uploads/2009/10/all_edibles_installation.webp 1024w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p class="wp-caption-text">An example of an All Edibles Installation in the Bay Area</p>
</div>
<p><strong>The real take home message with their services is turning consumers into producers, mostly through educating clients on the processes that make local food a superior choice to conventional supermarkets.</strong> Improved local environments, food quality and convenience become selling points over the predictability of supermarkets after the clients see their food coming out of their own yards, Weihmann explained. Her goal is to eventually transform her work into a curriculum for schools and nursing homes, educating those that usually have the least connection with food – and the most time on their hands to participate.</p>
<h2>The Economic Side of Food</h2>
<p>These diverse food system interventions are merely novel at this time, experiments into a new method of food distribution that aims beyond the bottom line. No new system will succeed without a profitable economic base.</p>
<div id="attachment_1130" class="wp-caption alignright">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1949 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/10/income_distribution-300x251-1-1.webp" alt="" width="300" height="251" /></p>
<p class="wp-caption-text">Food Income Chart &#8211; click for detail</p>
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<p>Our specialized system has driven the costs of food down to levels that are the envy of the world – which is hard to argue – or compete – against. <a href="https://www.bls.gov/news.release/cesan.nr0.htm">Americans spend only about 10-12% of their income on food</a>, according to the Bureau of Labor Statistics (see this <a href="https://archive.nytimes.com/www.nytimes.com/interactive/2008/05/03/business/20080403_SPENDING_GRAPHIC.html">NYTimes infographic</a> to better understand). <strong>That’s one of the lowest percentages in the world</strong>. The foods that make up that chunk of the economy are heavily influenced by subsidies from the Farm Bill, a sprawling piece of legislation that incentivizes certain crops. For example, corn farmers have received a staggering <a href="https://farm.ewg.org/progdetail.php?fips=00000&amp;progcode=corn">$56 billion in subsidies over the last 10 years</a>.</p>
<p>Farms Reach and All Edibles are attempts to change that paradigm. They are trying to circumvent the traditional food system by introducing market forces and genuine community elements to what has long been a faceless production. Remedying the larger policy apparatus around food will have to follow these trailblazing attempts to augment the system but there is another tangential issue at hand here which could change the debate – health care.</p>
<h2>From Reaction to Prevention</h2>
<p>As the US contemplates how to remake the health care system, the Congressional Budgeting Office reminds us that <a href="http://www.cbo.gov/ftpdocs/87xx/doc8758/MainText.3.1.shtml">America already spends 16% of its GDP on healthcare</a>, by far the highest percentage in the world.  <strong>Using nutrition and novel market attempts like Farms Reach and All Edible to get the right foods into the right hands could be an important part of getting Americans to put more money into the food side of the equation – and less into fixing preventable diseases later on.</strong> Preventative medicine interventions have long been ignored, said Patricia Lebensohn, Associate Professor of Clinical Family and Community Medicine at <a href="https://integrativemedicine.arizona.edu/">The University of Arizona’s Integrative Medicine in Residency Program.</a></p>
<div id="attachment_1131" class="wp-caption alignright">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1723 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/10/mediterranean_Watermelon_Salad-foodistablog-300x223-1.webp" alt="" width="300" height="223" /></p>
<p class="wp-caption-text">Mediterranean Watermelon Salad, by the Foodista Blog</p>
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<p>Our current food and health states in America are efficient monetarily but woefully inefficient in other less measurable ways. Lebensohn spoke to the ways in which the Tucson-based interactive program gets front line medical practitioners to consider the person on more holistic level – and a big component of that is nutrition intervention. University of Arizona preaches a <a href="https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/mediterranean-diet/art-20047801">Mediterranean diet</a> – heavy in whole grains, vegetables and fish – as a good approach for most practitioners. Frequently, the same residents receive training in how to use diet as a tool to make the body heal itself, added Lebensohn.</p>
<p>Connecting food to health is a major aim of the University’s program – but it goes hand in hand with other environmental, social and moral aspects of the food system that need updating. Approaching this problem from both the educational/government side like Lebensohn and the Weil Center while using new ventures from the likes of Cheng and Weihmann are just the kind of multi-faceted, entrepreneurial approaches to these large questions that are uniquely American.</p>
<p>Remember, it was only about 10,000 short years ago that we even discovered farming in the first place. It shouldn’t take that long to integrate these methods into a food system that nourishes us into the next century – and the one after that.</p>
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		<title>Nutrition Wonderland Travels to the Intermountain West</title>
		<link>https://nutritionwonderland.com/nutrition-wonderland-travels-to-the-intermountain-west/</link>
		
		<dc:creator><![CDATA[nutrition]]></dc:creator>
		<pubDate>Mon, 05 Oct 2009 13:03:00 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Nutrition Wonderland's 2009 Tour of America]]></category>
		<guid isPermaLink="false">https://nutritionwonderland.com/?p=285</guid>

					<description><![CDATA[Nutrition Wonderland marches eastward towards Arizona, New Mexico and Colorado after an incredibly interesting time in California learning about development + agriculture in Oxnard, food safety in Monterey, sustainable farming in Watsonville, and a few other stories we are still putting together. As we enter the intermountain west of Arizona, Colorado and New Mexico, our topics shift a bit. [&#8230;]]]></description>
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<p>Nutrition Wonderland marches eastward towards Arizona, New Mexico and Colorado after an incredibly interesting time in California learning about <a href="https://nutritionwonderland.com/is-the-strawberry-the-future-of-american-agriculture-day-1/">development + agriculture in Oxnard</a>, <a href="https://nutritionwonderland.com/food-safety-as-a-marketing-tool-usda-monterey-hearings-on-nlgma-day-3/">food safety in Monterey</a>, <a href="https://nutritionwonderland.com/can-biodiversity-and-agriculture-coexist-how-super-metrics-made-wildlife-enemy-1-on-the-farm-day-4/">sustainable farming in Watsonville</a>, and a few other stories we are still putting together.</p>
<p>As we enter the intermountain west of Arizona, Colorado and New Mexico, our topics <em>shift</em> a bit. This region is more focused on the complimentary health care movement, whereas California was more focused on advancing agriculture to a new place. Both movements are intertwined, as we have repeatedly been demonstrating for you, and it is important that you being to see them as one movement. Take a look at some of the areas we will be visiting in the next couple weeks:</p>
<p><iframe loading="lazy" src="http://maps.google.com/maps/ms?ie=UTF8&amp;hl=en&amp;t=h&amp;msa=0&amp;msid=104716510640254341069.00047528fedaf29d92816&amp;ll=34.849875,-107.380371&amp;spn=6.309522,11.535645&amp;z=6&amp;output=embed" width="525" height="350" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" data-mce-fragment="1"></iframe><br />
<small>View <a href="http://maps.google.com/maps/ms?ie=UTF8&amp;hl=en&amp;t=h&amp;msa=0&amp;msid=104716510640254341069.00047528fedaf29d92816&amp;ll=34.849875,-107.380371&amp;spn=6.309522,11.535645&amp;z=6&amp;source=embed">Nutrition Wonderland Tour – The Intermountain West</a> in a larger map</small></p>
<p>Explore the interactive map above to learn where who we will be speaking with. Its an interesting list that spans <a href="https://integrativemedicine.arizona.edu/">universities</a>, corporations, <a href="http://www.ihs.gov/Navajo/">the Navajo Nation</a>, and a little <a href="https://balloonfiesta.com/">balloon festival</a> thrown in there for good measure.</p>
<p>Additionally, we also apologize to some of our fans for the downtime on the website this weekend. Our hosting provider unexpectedly moved us over to a new server and it caused a litany of problems for us. We are back and appreciate your patience with the matter.</p>
<p>If you are interested in saying hello to us, use the contact form at the top of the page to ‘Suggest a Story’ to us.</p>
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		<title>Can Biodiversity and Agriculture Coexist? How Super Metrics Made Wildlife Enemy #1 on the Farm (Day 4)</title>
		<link>https://nutritionwonderland.com/can-biodiversity-and-agriculture-coexist-how-super-metrics-made-wildlife-enemy-1-on-the-farm-day-4/</link>
		
		<dc:creator><![CDATA[nutrition]]></dc:creator>
		<pubDate>Tue, 29 Sep 2009 13:08:19 +0000</pubDate>
				<category><![CDATA[Agriculture]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Food Safety]]></category>
		<category><![CDATA[Nutrition Wonderland's 2009 Tour of America]]></category>
		<guid isPermaLink="false">https://nutritionwonderland.com/?p=289</guid>

					<description><![CDATA[Think back to a time before agriculture existed. Hawks pounced on squirrels, coyotes chased field mice and bison roamed the Great Plains. Thousands of insects randomly pollinated umpteen numbers of plants, all scattered around having developed specific adaptations to their little hobbits. It wasn’t always a happy place – plenty of ruthless natural selection was [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Think back to a time before agriculture existed. Hawks pounced on squirrels, coyotes chased field mice and bison roamed the Great Plains. Thousands of insects randomly pollinated umpteen numbers of plants, all scattered around having developed specific adaptations to their little hobbits. It wasn’t always a happy place – plenty of ruthless natural selection was taking place – but the species evolved to coexist into a hodgepodge we now call biodiversity.</p>
<p>Then came <a href="http://en.wikipedia.org/wiki/Human">Homo sapien</a>. As super hunters, we first decimated the populations of any large animals we found in Africa. Nomadically, we spread out of the continent – largely driven by the desire to find more of these animals – but even way back when, our actions caused irreparable damage to the ecosystems we encountered. When we simply ran out of animals to attack, <strong>forced to the brink of starvation, we finally settled down into communities and start farming.</strong> Only then did agriculture truly begin.</p>
<p>It’s from that background we begin to examine a tough question – can biodiversity exist in a world of monocrop staples like corn and rice, amphibian crushing pesticides, and food safety protocols that explicitly make farmers keep sterile fields free of small animals? The answers are varied from those we have spoken to on the Nutrition Wonderland Tour of America.</p>
<h2>Different Approaches, Methods</h2>
<p>Sustainability has become such a hot marketing concept that it often gets detached from its meaning, so it helps to define what we are talking about here.</p>
<div id="attachment_1097" class="wp-caption alignright">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1735 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/09/wild_farm_alliance_logo-1.webp" alt="" width="93" height="164" /></p>
<p class="wp-caption-text">Their logo</p>
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<p>If you truly want to engage in the conservation of habitats before humanity ‘adjusted’ them, agriculture has no place. Sanctuaries and national parks serve that role, and perform an increasing important service in preserving these little oases. But that’s not what we are dealing with here says leading sustainable agriculture expert Jo Ann Baumgartner, director of the Wild Farm Alliance.</p>
<p>&nbsp;</p>
<p>We spoke with her in the agricultural hotspot of Watsonville, CA, home to some of the most productive lands in the world. Her non-profit helps farmers move towards sustainable agriculture methods, some of which surprised us.</p>
<p>She explains sustainable agriculture is about allowing farms becoming a part of their natural environments, while still maintaining their ability to help feed humanity. Growing smaller, more diverse crops, restoring natural filtering grasses and hedges for wildlife around the periphery, reducing or eliminating chemicals – and allowing animals different pathways between their native habitats is all part of this delicate balancing act.</p>
<p>Many of these methods come into direct conflict with food safety. Exactly how that developed requires us to wind back the clock a few years.</p>
<p>How Wildlife Became the Enemy of the Farm</p>
<p>In 2006, there was a well publicized <a href="https://nutritionwonderland.com/food-safety-the-recent-history/">outbreak of e.coli in the spinach</a> grown in California, causing a dramatic loss of money for farmers, handlers and anyone involved with the leafy greens. No one is quite sure about what exactly caused the contamination, but the best guess we have is that the f<strong>eces of a feral pig who was harboring the disease came into contact with some spinach in a field</strong>.</p>
<p>&nbsp;</p>
<div id="attachment_1099" class="wp-caption aligncenter">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1736 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/09/IMG_3711-300x225-1.webp" alt="" width="300" height="225" /></p>
<p class="wp-caption-text">Greens aplenty for the LGMA</p>
</div>
<p>Without a concrete explanation at hand, legislative powers in Sacramento began to rumble about tightening the screws on the spinach trade. This led most major growers to sign onto the <a href="https://lgma.ca.gov/">Leafy Greens Marketing Agreement (LGMA),</a> a codified set of enhanced food safety standards designed to keep your greens safe and sound. <strong>That was a pivotal moment for biodiversity on the farm</strong> Baumgartner explained, as habitat removal was drastically accelerated.</p>
<p>The source of the plight? A dirty buzzword among industry vets call <em>supermetrics</em>. This idea is promulgated by private buyers of leafy greens to distinguish certain operations which go beyond regular safety practices and meet a secret list of demands. A superficial look at these rules would make the whole thing seem like a laudable goal for every farmer. The reality though is quite different explained Diane Stuart, a lecturer at <a href="https://agroecology.ucsc.edu/">UC Santa Cruz</a> whose focus deals with the environmental impact of food safety legislation.</p>
<p>Supermetrics have become a key aspect wholesale buyers like grocery store chains use to determine from whom they will buy their crops. The tougher the standards, the more likely your crop is to sell. Consequently, farmers have ripped out native landscapes and hedges at an alarming rate.</p>
<p>Since the LGMA was put into place, the <a href="https://carcd.org/">Monterey County Resource Conservation District</a> office put together a survey of leafy greens growers and found that <strong>nearly 90% of all farmers questioned had removed a significant amount of native vegetation from their lands.</strong> This process is still going on today and it’s a never ending cycle added Stuart. If a farmer wants to sell his crop, he has to meet these standards. Failing to do so could literally mean the farm.</p>
<h2>The Cost of Action, Inaction</h2>
<p>The case for conservation of pristine habitats is known worldwide at this point, thanks to some very hard working individuals and organizations. But the idea of conserving nature on farms is still in its infancy.</p>
<p>&nbsp;</p>
<div id="attachment_69" class="wp-caption aligncenter">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1688 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/12/usda_organic-150x150-1.webp" alt="" width="150" height="150" /></p>
<p class="wp-caption-text">The USDA&#8217;s Precious</p>
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<p>The Wild Farm Alliance and a rag-tag collection of public interest groups are on the cutting edge of explaining this paradigm. Implementing reform takes the form of localized food systems that decentralize risk, developing biodiversity plans with farmers, farmer education and habitat restoration. Policy changes are also being contemplated with regard to agriculture, reflected in grumbling about the Farm Bill, food safety legislation and some new, aggressive USDA initiatives designed to get farmers to take better care of their lands.</p>
<p>&nbsp;</p>
<p><a href="https://www.nrcs.usda.gov/wps/portal/nrcs/main/national/programs/financial/">Farming conservation grants</a> are debuting this year at the USDA and they operate with similar logic to big industry. The name of the game is money, so consider the position financially. In economic terms, USDA needed to put a cost on an undesirable externality – in this case habitat destruction – and make that cost offset the lost value of the environment.</p>
<p>Its the same idea behind carbon ‘cap and trade’: heavy-handed government policy shaping land use patterns, anathema to the spirit of American agriculture. But with a projected population of 500 million by 2050 – the way we use land will change regardless. The idea sustainable farming advocates and now the USDA is to shape land use by smoothing out the impact agriculture has on the surrounding environment, a laudable goal much more funding needs to be directed into.</p>
<h2>Is a New Way Even Possible?</h2>
<p>But the real question is: just how safe do we want our food? What are we willing to lose in the process? Baumgartner put that question to us and its still ringing in our heads over here. Its not an easy question nor does it have a convenient answer.</p>
<p>&nbsp;</p>
<div id="attachment_1101" class="wp-caption alignright">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1737 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/09/spacesuit-225x300-1.webp" alt="" width="225" height="300" /></p>
<p class="wp-caption-text">Should farmers dress in spacesuits to avoid contamination? flick user ginza_line</p>
</div>
<p>Sustainable farming methods may not come at a large financial cost (although some definitely do), but the premises would require a sea change from consumers. The USDA can fund whatever it wants but most people want a bag of fresh greens and they want it safe. That choice writhes its way clear up to the farm – and the food system is responding with a product most people want, despite its environmental impact.</p>
<p>&nbsp;</p>
<p><strong><br />
Are we willing to go back to heads of lettuce and bunches of spinach?</strong> For some, that answer is yes but for most its likely no. Diane Stuart explained how some processors are pioneering new techniques like irradiating the crops, using ozone and requiring more testing to ensure safety. But with large plants capable of processing 5000 bags per hour, there is inherently more risk. The air quality on airplane flights or the germs in a hospital immediately come to mind as examples.</p>
<p>Stuart was especially confident in the ability to change agriculture into a driving force for biodiversity in the environment but we are not so sure. We can adjust the processes all day long but if consumers continue to demand a super safe bag of spinach, someone out there is going to deliver it. Both experts we spoke with have excellent plans on how to get individual farms to use more sustainable methods but serious changes to the food system would be required to get there. For now, these <strong>changes impact fractions of a percentage of the farms that feed the US and the world</strong> – merely experiments on what could be.</p>
<p>Time will tell if we can reverse the trend of habitat destruction on farms in a substantial way and balance that with food safety measures. Decentralizing the food system as Stuart suggested would go a long way to ensuring one bad batch of food does not find its way across the entire country in a matter of days. Along with the habitat restoration technique, the tools we need to fix the problem are at hand now. The will to do so, however, remains illusive.</p>
<p>————–<br />
This is Nutrition Wonderland’s Tour of America – Day 4, Watsonville/Salinas/Santa Cruz, CA</p>
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		<title>Is the Strawberry the Future of American Agriculture? (Day 1)</title>
		<link>https://nutritionwonderland.com/is-the-strawberry-the-future-of-american-agriculture-day-1/</link>
		
		<dc:creator><![CDATA[nutrition]]></dc:creator>
		<pubDate>Tue, 22 Sep 2009 07:00:04 +0000</pubDate>
				<category><![CDATA[Agriculture]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Nutrition Wonderland's 2009 Tour of America]]></category>
		<guid isPermaLink="false">https://nutritionwonderland.com/?p=303</guid>

					<description><![CDATA[Nutrition Wonderland’s first stop of the journey is an exceptionally beautiful place called Oxnard, California. It anchors a rapidly growing area but more importantly, it is the principal city in the Oxnard Plain – one of the most productive agricultural areas in the world. Known as the Strawberry Capital of the World, Oxnard also grows [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Nutrition Wonderland’s first stop of the journey is an exceptionally beautiful place called Oxnard, California. It anchors a rapidly growing area but more importantly, it is the principal city in the Oxnard Plain – one of the most productive agricultural areas in the world. Known as the Strawberry Capital of the World, Oxnard also grows cucumbers, peppers, herbs, oranges, lemons, tomatoes, lima beans – the list goes on. In short, this place is an agricultural mecca.</p>
<div id="attachment_1062" class="wp-caption alignright">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1749 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/09/strawberry_430x340px-300x234-1.webp" alt="" width="300" height="234" /></p>
<p class="wp-caption-text">The model?</p>
</div>
<p>Still, this community is at a turning point. The same beauty that gives the region bumper crops also jeopardizes its agricultural future. As it turns out, a delicately crafted piece of legislation and high yield crops are all that stands between the region turning into a concrete jungle like formerly agricultural Orange County. We spoke with the <a href="https://login.calstrawberry.com/landing">California Strawberry Commission</a> in the California Strawberry Festival’s Oxnard office this past week about some of the challenges and opportunities facing their industry – and more generally – agriculture.</p>
<h2>The Past into the Present</h2>
<p>Carolyn O’Donnell, the Communications Director for the California Strawberry Commission, introduced us to some of the background involved with Oxnard and its strawberries. The community gets its name from agriculture; its named after a pair of sugar beet processing brothers that came to the area back in the late 1800s. Today, the region is home to the majority of strawberry production in the United States, an intensive production of continuing harvests that occurs twice annually.</p>
<p>One of the most interesting points in our discussion came from Sue Odgers, resident of the area for 50 years who has watched Oxnard transform from a <strong>1970s population of 26,000 to well over 200,000 today</strong>. The region wasn’t always known for its strawberries as it is today, she told us. The community used to be known as the <em>lima bean capital of the world</em>, along with growing a sizable amount of sugar beets.</p>
<div id="attachment_1065" class="wp-caption alignright">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1736 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/09/IMG_3711-300x225-1.webp" alt="" width="300" height="225" /></p>
<p class="wp-caption-text">Crops Growing in Oxnard</p>
</div>
<p>Our tour of some of the farms in the area bear out Odgers observation. We saw many fields of red bell peppers ready for the picking, an incredibly sophisticated <a href="http://www.houwelings.com/">tomato hothouse</a> and, of course, some early planting of strawberries. The common theme with all these crops? Higher selling prices at market. After all, strawberries are far more sexy than lima beans.</p>
<h2>Moving To High Dollar Crops</h2>
<p><strong>The move from cheaper crops to high dollar produce mirrored the change in population. </strong>Strawberries specifically are a very high dollar crop, so each farm can extract more dollars-per-acre than with lima beans. The switch in crop cover, it turns out, was a vital move in maintaining the area’s agricultural base – and one that could easily be overlooked as other agricultural communities look to emulate Oxnard’s success.</p>
<p>With all the extra strawberry coverage in Oxnard, we asked about pesticide usage, as berries in general regularly score highly in pesticide residues (.pdf link). O’Donnell pointed to continued growth in organics, now over <em>5% of the crop</em>, and also mentioned that these harvests are inherently more sustainable than other crops simply because multiple harvests can come out of one field in the same year. The Commission is also making a push to replace <a href="http://en.wikipedia.org/wiki/Methyl_bromide">methyl bromide</a> by funding research into methods that can reduce dependence on the dangerous fumigant.</p>
<h2>Connecting to the Community</h2>
<p>Sue Odgers, a volunteer who sits on the California Strawberry Festival board, also plays a vital role in connecting the community to its signature crop by helping to organize an annual festival. Now in its 27th year, the two day <a href="https://castrawberryfestival.org/">California Strawberry Festival</a> is a celebration of the food – and the region. Local arts and crafts creators stand shoulder to shoulder with growers, cooks and community leaders.</p>
<div id="attachment_1067" class="wp-caption alignright">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1751 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/09/strawberry_festival-300x200-1.webp" alt="" width="300" height="200" /></p>
<p class="wp-caption-text">A Picture of the Festival in Action, thanks to the CSC</p>
</div>
<p>Attendance is strong and focused around enjoying a variety of strawberry products, the favorite of which is a build-your-own strawberry shortcake booth. Odgers also described the scholarship fund the festival has setup. Now over $1,000,000 strong, <strong>the scholarship goes directly to help the children of migrant farms workers afford higher education.</strong></p>
<p>Creating the connection between the farmers and residents of the cities on the Oxnard Plain is crucial so that residents see sprawl as taking away something meaningful from the communities. Such involvement helped the Ventura County region stay ahead of the development as we learned from Annika Forrester, the Food Safety and Grower Communications Specialist for the California Strawberry Commission.</p>
<h2>Ventura County’s Different Plan</h2>
<p>Oxnard’s complex farming past has evolved into legislation to stay ahead of the changes wrought by sprawl Forrester explained. Every 10 years, the state of California requires each county to publish its ‘General Plan’ for land use which, taken together, guide growth around the state. California tends to reinforce suburban style land uses which primarily convert agricultural land into tract home and strip mall development, according to sources inside the planning office we contacted.</p>
<div id="attachment_1068" class="wp-caption alignright">
<p><img loading="lazy" decoding="async" class="alignnone wp-image-1752 size-full" src="https://nutritionwonderland.com/wp-content/uploads/2009/09/soar-intiative-1.webp" alt="" width="145" height="218" /></p>
<p class="wp-caption-text">Image from the S.O.A.R. Intiative</p>
</div>
<p>The first community to actively organize against this planned encroachment was Napa Valley back in 1990, whose voters passed the<a href="https://www.scribd.com/doc/20068947/Napa-Valley-Measure-J-Agricultural-Lands-Preservation-Initiative"> Measure J</a>. Its legal success against developer’s challenges that went all the way to the California Supreme Court provided Ventura County – home to Oxnard and other agricultural communities – a blueprint for how to protect their lands.</p>
<p>This culminated into the <a href="https://soar.usa.edu/">S.O.A.R initiative</a> of Ventura County, an amendment to the General Plan passed back in 1998. The initiative locks in land uses primarily so agricultural lands stay that way. Ventura County went a step further and established an urban growth boundary, appropriately called CURB, that restricts all development outside said lines (Learn More Here). Only a simple majority vote can bend the CURB’s restrictions.</p>
<p>All the members of Strawberry Commission referred to the impact this legislation has had on the region. Without it, it seems beyond likely that many more acres of prime farmland would have been lost to development.</p>
<h2>A Way Forward</h2>
<p>To get people to eat better and practice better nutritional habits, <strong>we as a nation must physically have the right foods available for people to eat.</strong> Strawberries, along with the myriad of other crops coming out of the Oxnard Plain, are part of that answer. We have all seen the studies associating produce consumption with a reduction in chronic disease [<a href="http://www.ncbi.nlm.nih.gov/pubmed/11412050">1</a>, <a href="http://www.ncbi.nlm.nih.gov/pubmed/15523086">2</a>, <a href="http://www.ncbi.nlm.nih.gov/pubmed/16443039">3</a>] – but translating a health answer into development policies is complex and hard to understand at a distance.</p>
<p>From what we saw, the Strawberry Commission is doing a good job of bridging that chasm between frenetic city life and more traditional agricultural farmers with their festival. While we would have hoped to see more than 5% of their total crop as organic, that percentage is surely growing – and its still more important that the crop continues to exist, organic or not. And that’s the real issue facing Oxnard and many other communities – <strong>how do we make development and agriculture work together?</strong></p>
<p><strong>Communities will have to assign higher values to agriculture in general.</strong> Oxnard is fortunate in that sense. The community came together to draft aggressive legislation that aimed to keep the area’s agricultural history intact. Switching from lima beans to strawberries and other high value crops also helped by driving up the value of agricultural lands, giving local farmers some ammunition against soaring land prices. But not every community can be the <em>strawberry capital of the world</em>.</p>
<p>Balancing population growth while still being able to grow the food for those new mouths will require delicate planning that may change from community to community. Oxnard, with a combination of legislation, community involvement and adoption of higher value crops, is a great example of how to make this work. However, development challenges will continue and forward thinking communities have to get out in front of the issues before land uses change forever.</p>
<p>When we travel up the coast to Santa Cruz, we will explore the other side of this issue: conservation of undeveloped land. The big question we will be asking is how to transition conventional agriculture into a lower impact, sustainable land use that can co-exist with natural open spaces. We will be speaking with the Wild Farm Alliance, the Monterey Aquarium and the University of California, Santa Cruz’s <a href="https://agroecology.ucsc.edu/">Sustainable Agriculture school</a> to find out how they think it can work.</p>
<p>——————<br />
<em>This is the story from Day 1 of Nutrition Wonderland’s Tour of America.</em></p>
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		<title>Nutrition Wonderland’s Tour of America Begins in California</title>
		<link>https://nutritionwonderland.com/nutrition-wonderlands-tour-of-america-begins-in-california/</link>
		
		<dc:creator><![CDATA[nutrition]]></dc:creator>
		<pubDate>Mon, 21 Sep 2009 07:06:53 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Nutrition Wonderland's 2009 Tour of America]]></category>
		<guid isPermaLink="false">https://nutritionwonderland.com/?p=308</guid>

					<description><![CDATA[Nutrition Wonderland’s 2009 Tour of America has begun! We are now in California, visiting with a host of organizations that are changing how agriculture and medicine are practiced. If you want to know more about our tour, check out an overview of our mission on this tour. See our stops in the interactive map below: [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Nutrition Wonderland’s 2009 Tour of America has begun! We are now in California, visiting with a host of organizations that are changing how agriculture and medicine are practiced. If you want to know more about our tour, check out an <a href="https://nutritionwonderland.com/nutrition-wonderlands-2009-tour-of-america/">overview of our mission on this tour</a>. See our stops in the interactive map below:</p>
<p><iframe loading="lazy" src="https://www.google.com/maps/d/embed?mid=1IzbVoPuJk4e4MLslwdq673GtzzI&#038;hl=en&#038;ehbc=2E312F" width="640" height="480"></iframe><br />
<small>View <a href="http://maps.google.com/maps/ms?ie=UTF8&amp;t=h&amp;hl=en&amp;msa=0&amp;msid=104716510640254341069.0004741ccc074273576f7&amp;ll=36.791691,-120.432129&amp;spn=6.157328,11.425781&amp;z=6&amp;source=embed">Nutrition Wonderland’s Tour of America – California</a> in a larger map.</small></p>
<p>Here is the latest list of who we are visiting out on the road during this first stretch of the journey and what we are doing there:</p>
<ul>
<li><a href="http://www.farmernet.com/events/one-cfm?venue_id=587">Hollywood Farmers Market</a> – Hollywood/LA, CA: We will attend the largest farmers market in the Los Angeles metro area and speak with farmers about establishing a directory for all of their wares.</li>
<li><a href="https://login.calstrawberry.com/landing">California Strawberry Association</a> – Oxnard, CA: We will be discussing how Oxnard became the strawberry capital of the world, the renown festival and history of the areas.</li>
<li><a href="https://www.usda.gov/">USDA Leafy Greens Marketing Agreement Expansion Session</a> – Monterey, CA: We will be attending the USDA’s meeting on expanding this food safety initiative, weighing the pros and cons.</li>
<li><a href="https://www.wildfarmalliance.org/">Wild Farm Alliance</a> – Watsonville, CA: We will be talking with leaders of the organization about how to make conservation and sustainable agriculture co-exist in a world with limited resources.</li>
<li><a href="https://agroecology.ucsc.edu/index.html">University of California, Santa Cruz: Center for Agroecology &amp; Sustainable Food Systems</a> – Santa Cruz, CA: We will be discussing many of the complex conservation agreements the University researchers are engaging farmers with.</li>
<li><a href="https://www.rainbowlight.com/">Rainbow Light Vitamins</a> – Santa Cruz, CA: We hope to learn about the secret sauce that makes food form vitamins more effective at nutrient absorption than their regular counterparts.</li>
<li><a href="http://farmsreach.com/welcome/">Farmsreach.com</a> – San Francisco, CA: We will be speaking with the founders of this organization that are using technology to help overcome some of the market obstacles facing better local food distribution for regional restaurants.</li>
<li><a href="https://www.afternic.com/forsale/alledibles.com?utm_source=TDFS&amp;utm_medium=sn_affiliate_click&amp;utm_campaign=TDFS_GoDaddy_DLS&amp;traffic_type=TDFS&amp;traffic_id=GoDaddy_DLS">All Edibles Landscapes</a> – Oakland, CA: Leaders of this organization will be teaching us the virtues of building micro-agricultural systems in small homeowner’s gardens.</li>
<li><a href="https://health.ucdavis.edu/mindinstitute/">University of California, Davis: MIND Institute</a> – Sacramento, CA: UC Davis researchers will be showing us the progress behind the MIND Institute’s groundbreaking <a href="https://health.ucdavis.edu/mindinstitute/research/autism-phenome-project/">Autism Phenome Project</a>, the largest pro</li>
<li><a href="https://www.lundberg.com/">Lundberg Farms</a> – Richvale, CA: One of the original pioneers in sustainable farming, we will speak to the famous rice farmers in Northern California about why they began promoting this style of farming before so many others.</li>
</ul>
<p>We will post our pictures, stories and videos as we visit everyone. As you can see, we are already quite booked up but if you are interested in saying hello, drop us a line at <a href="mailto:info@nutritionwonderland.com">mailto:info@nutritionwonderland.com</a></p>
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		<title>Nutrition Wonderland’s 2009 Tour of America</title>
		<link>https://nutritionwonderland.com/nutrition-wonderlands-2009-tour-of-america/</link>
		
		<dc:creator><![CDATA[Justice]]></dc:creator>
		<pubDate>Tue, 11 Aug 2009 08:49:32 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Nutrition Wonderland's 2009 Tour of America]]></category>
		<guid isPermaLink="false">https://nutritionwonderland.com/?p=848</guid>

					<description><![CDATA[Nutrition Wonderland is taking to the road this Fall to cover the newest developments in the worlds of integrative medicine, nutrition and sustainable agriculture. Below is the official Google Map of our journey – it is an interactive map so feel free to zoom in and check out the whole path. View Nutrition Wonderland’s Tour of [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Nutrition Wonderland is taking to the road this Fall to cover the newest developments in the worlds of integrative medicine, nutrition and sustainable agriculture. Below is the official Google Map of our journey – it is an interactive map so feel free to zoom in and check out the whole path.</p>
<p><iframe loading="lazy" src="https://www.google.com/maps/d/embed?mid=13jOzDhKjZO1p9E1OCHTt7kyj2t8&amp;ehbc=2E312F" width="100%" height="480" style="max-width:100%;"></iframe><br />
<small>View <a href="http://maps.google.com/maps/ms?geocode=&amp;mra=ls&amp;ie=UTF8&amp;t=h&amp;msa=0&amp;msid=104716510640254341069.0004708ebda00494e0388&amp;ll=34.560859,-112.587891&amp;spn=9.512213,18.588867&amp;source=embed">Nutrition Wonderland’s Tour of America – 2009</a> in a larger map</small></p>
<p>We are beginning our survey out in Los Angeles on the West Coast in late September and continue across the United States’ desert southwest into Texas by early October, up through America’s breadbasket in the Great Plains in time for Halloween, examine the hotbed of organic agriculture in the upper Midwest and then head back towards the East Coast and Washington, DC by mid-late November. We should cover roughly 4,000 miles (6K/km) and talk with numerous people and organizations at the forefront of the radical changes going on in medicine and agriculture. If you follow our coverage the whole way, you will begin to see the synergies between the fields and the new way forward they are lighting.</p>
<h2>From Two, Comes One</h2>
<p>One factor in deciding to chronicle where ‘<em>things</em>‘ are with these fields at this particular time has to do with a recent evolution in the approach opinion leaders and policy makers are starting to adopt. Sustainable agriculture blog Civil Eats <a href="https://civileats.com/2009/07/27/healthcare-and-food-part-of-the-same-conversation/">recently advocated for health care reform</a> while The Integrative Medicine Foundation suggests implementing a sustainable agriculture component as a necessary part of establishing better health care in sub-Saharan Africa. These are not isolated incidents. Many of our stories have been outlining a similar vision, as we have described efforts to <a href="https://nutritionwonderland.com/integrative-medicine-on-capitol-hill/">reform health care into a proactive system</a> and the ways in which nutrients and diet impact diseases like autism.</p>
<p>It would appear that the worlds of sustainable agriculture and integrative medicine have started, ever so slowly, to merge.</p>
<p>The driving force behind this synergy has been the growing awareness that we have a severely broken food system in the United States – and it is a major reason our health care system costs dwarf that of any other industrialized nation on earth. Recent movies like Food Inc and King Corn have exposed the public to the underbelly of industrial agriculture but the connections between compromised growing methods and obesity rates or pesticides and birth defects are just now emerging amongst the public.</p>
<p>Many proponents of one field inevitably come to see the other as advocating a similar role call of changes. Reductions in harmful agricultural chemicals that effect reproductive health, reform of agricultural and health care insurance incentive structures, limiting large corporate agribusiness and pharmaceutical interests and developing more localized farmers and practitioners networks underscore the overlap between these fields.</p>
<p>And this development is a logical, even necessary trend. Traditional fields of agriculture and medicine are evolving to better address growing populations that continue to exist on a planet of finite resources. With time, these cutting edge developments will be folded into the mainstream. For now though, these developments are very much new and represent a still premature movement. How they evolve is unknown but we hope to give you a much clearer insight into how they will increasingly combine to represent a new approach to how we live on the planet.</p>
<h2>What We Are Doing</h2>
<p>Our journey aims to survey some of the newest developments in both fields, highlighting how the advancement of both sustainable agriculture and integrative medicine will bring all of us closer to the goal of healthier people on a healthier planet. Below is a list of organizations, locations and people we are in the process of organizing for our trip:</p>
<ul>
<li>Leafy Greens Marketing Association – Sacramento, CA</li>
<li>Farms Reach – San Francisco, CA</li>
<li>Frank Ford, founder of Arrowhead Mills – Irvine, CA</li>
<li>Desert Agriculture – Blythe, CA</li>
<li>University of Arizona – Integrative Medicine Center – Tuscon, AZ</li>
<li>Gallup Indian Medical Center – Gallup, NM</li>
<li>Sunstone Herb Farm – Albuquerque, NM</li>
<li>Santa Fe Tree Farm – Santa Fe, NM</li>
<li>Plano Community Garden – Plano, TX</li>
<li>Food Democracy Now – Clear Lake, IA</li>
<li>Iowa State University Sustainable Agriculture Program – Ames, IA</li>
<li>Organic Valley Foods – LaFarge, WI</li>
<li>Growing Power – Chicago, IL</li>
<li>Rodale Institute – Kutztwon, PA</li>
</ul>
<p>This is just the preliminary list and it will constantly be updated so check back in regularly. If you are involved in any of these fields and find yourself geographically close to the path we are blazing, drop us a line at <a href="mailto:info@nutritionwonderland.com">info@nutritionwonderland.com</a> and we will do our best to drop in to see you and learn about what you are doing.</p>
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