As much as we’d like to deny it, there’s a lot more involved in our decision making when it comes to food than just the advice of our inner and outer nutritionists. For the most part, we know that we should be eating. Yet time and time again when a friend asks us if we want to go grab a Big Mac or when we’re walking down the aisles in the grocery store, we neglect our own advice. Why? Why are those foods that are so terrible for us so darned appealing?
Would you believe me if I said it all has to do with 4-(2-aminoethyl)benzene-1,2-diol? Well, you might, if I explained that “4-(2-aminoethyl)benzene-1,2-diol” is the chemical name for the infamous addiction neurotransmitter Dopamine.